App uninstall rate in selected markets worldwide 2023

Published by Laura Ceci, Apr 17, 2024
Between October to November, 2023, Argentina was among the markets with a higher mobile Android app uninstall rate after 30 days. Vietnam followed, with an uninstall rate of approximately 62.83 percent in the examined period. By comparison, United Kingdom and the United States had a lower 30 days uninstall rate, around 47 percent in the measured period, respectively.

Android app uninstall rate in selected markets worldwide as of November 2023

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Source

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Release date

January 2024

Region

Worldwide

Survey time period

October to November, 2023

Special properties

Android only, four billion of app installs with uninstall attribution; 5,000 apps that measure uninstalls and had 3,000 non-organic installs per month

Supplementary notes

According to the source, the data is limited to Android users as uninstall tracking is restricted since the launch of iOS 15.

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