Impact of adjacency to news content on ad perception in the U.S. 2021

Published by Statista Research Department, Feb 15, 2023
During a 2021 survey carried out in the United States, it was found that digital ads that appeared around news content were perceived as eight percent more relevant, six percent more valuable, and four percent more trustworthy than ads that appeared around non-news content.

Impact of adjacency to news content on digital advertising perception among consumers in the United States as of November 2021

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Release date

November 2021

Region

United States

Survey time period

as of November 2021

Method of interview

Online panel

Supplementary notes

Sample sizes: exposed only, news n=8,563, non-news n=1,221
The source does not provide a date of survey, the date provided is the release date.

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Topics

Digital advertising in the U.S.Advertising in the United StatesDigital advertising formats in the U.S.Programmatic advertising worldwideDigital advertising worldwide
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