During a 2021 survey carried out in the United States, it was found that digital ads that appeared around news content were perceived as eight percent more relevant, six percent more valuable, and four percent more trustworthy than ads that appeared around non-news content.
Impact of adjacency to news content on digital advertising perception among consumers in the United States as of November 2021
Characteristic
Difference to ads in non-news content
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Magna, & Walt Disney. (November 2, 2021). Impact of adjacency to news content on digital advertising perception among consumers in the United States as of November 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1278007/ad-adjacency-news-impact-usa/
Magna, und Walt Disney. "Impact of adjacency to news content on digital advertising perception among consumers in the United States as of November 2021." Chart. November 2, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1278007/ad-adjacency-news-impact-usa/
Magna, Walt Disney. (2021). Impact of adjacency to news content on digital advertising perception among consumers in the United States as of November 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1278007/ad-adjacency-news-impact-usa/
Magna, and Walt Disney. "Impact of Adjacency to News Content on Digital Advertising Perception among Consumers in The United States as of November 2021." Statista, Statista Inc., 2 Nov 2021, https://www.statista.com/statistics/1278007/ad-adjacency-news-impact-usa/
Magna & Walt Disney, Impact of adjacency to news content on digital advertising perception among consumers in the United States as of November 2021 Statista, https://www.statista.com/statistics/1278007/ad-adjacency-news-impact-usa/ (last visited July 22, 2024)
Impact of adjacency to news content on digital advertising perception among consumers in the United States as of November 2021 [Graph], Magna, & Walt Disney, November 2, 2021. [Online]. Available: https://www.statista.com/statistics/1278007/ad-adjacency-news-impact-usa/