According to a 2021 survey, the intention to permanently switch to online apparel shopping in Germany was highest among Gen Z consumers, with 17 percent of digital shoppers in this category stating so. Among millennials and Gen X surveyed, about 15 percent of each group said they planned to maintain this shopping habit in the future. Meanwhile, eight percent of Boomers said the same.
Share of shoppers intending to buy more clothing and footwear online on a permanent basis in Germany in 2021, by generation
To the question: "Thinking about the way you shop for clothing and footwear, has this changed since the outbreak of Covid-19?" Response: "Yes – buy more online and this will be permanent change".
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Eversheds Sutherland. (October 22, 2021). Share of shoppers intending to buy more clothing and footwear online on a permanent basis in Germany in 2021, by generation [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1277955/germany-shift-intention-buying-apparel-online-by-age/
Eversheds Sutherland. "Share of shoppers intending to buy more clothing and footwear online on a permanent basis in Germany in 2021, by generation." Chart. October 22, 2021. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1277955/germany-shift-intention-buying-apparel-online-by-age/
Eversheds Sutherland. (2021). Share of shoppers intending to buy more clothing and footwear online on a permanent basis in Germany in 2021, by generation. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1277955/germany-shift-intention-buying-apparel-online-by-age/
Eversheds Sutherland. "Share of Shoppers Intending to Buy More Clothing and Footwear Online on a Permanent Basis in Germany in 2021, by Generation." Statista, Statista Inc., 22 Oct 2021, https://www.statista.com/statistics/1277955/germany-shift-intention-buying-apparel-online-by-age/
Eversheds Sutherland, Share of shoppers intending to buy more clothing and footwear online on a permanent basis in Germany in 2021, by generation Statista, https://www.statista.com/statistics/1277955/germany-shift-intention-buying-apparel-online-by-age/ (last visited January 06, 2025)
Share of shoppers intending to buy more clothing and footwear online on a permanent basis in Germany in 2021, by generation [Graph], Eversheds Sutherland, October 22, 2021. [Online]. Available: https://www.statista.com/statistics/1277955/germany-shift-intention-buying-apparel-online-by-age/
