During an October 2022 survey carried out among adult consumers from the United States, 60 percent of respondents stated they believed the responsibility for ensuring that ads did not run with dangerous, offensive, or inappropriate content lay with the advertisers. Tech providers were named by 48 percent of interviewees in this context.
Entity responsible for ad adjacency according to consumers in the United States as of October 2022
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Trustworthy Accountability Group. (October 27, 2022). Entity responsible for ad adjacency according to consumers in the United States as of October 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1277917/entity-ad-adjacency-usa/
Trustworthy Accountability Group. "Entity responsible for ad adjacency according to consumers in the United States as of October 2022." Chart. October 27, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1277917/entity-ad-adjacency-usa/
Trustworthy Accountability Group. (2022). Entity responsible for ad adjacency according to consumers in the United States as of October 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1277917/entity-ad-adjacency-usa/
Trustworthy Accountability Group. "Entity Responsible for Ad Adjacency According to Consumers in The United States as of October 2022." Statista, Statista Inc., 27 Oct 2022, https://www.statista.com/statistics/1277917/entity-ad-adjacency-usa/
Trustworthy Accountability Group, Entity responsible for ad adjacency according to consumers in the United States as of October 2022 Statista, https://www.statista.com/statistics/1277917/entity-ad-adjacency-usa/ (last visited July 22, 2024)
Entity responsible for ad adjacency according to consumers in the United States as of October 2022 [Graph], Trustworthy Accountability Group, October 27, 2022. [Online]. Available: https://www.statista.com/statistics/1277917/entity-ad-adjacency-usa/