EV purchase likelihood based on U.S. consumers' knowledge of EVs 2021
accessible or partially accessible markets for consumers wishing to purchase an electric vehicle.
A 2021 survey highlighted that consumers in the United States were more likely to purchase electric vehicles if they had heard a lot about this vehicle segment. Purchase likelihood dropped from over half of respondents to 13 percent of respondents among those who had heard nothing at all about electric vehicles. That same year, over half of the U.S. states were