Live commerce played a crucial role during the Singles' Day sales in China in 2021. Live commerce users spent on average 33.9 minutes per day on Taobao during the Singles' Day sales, longer than consumers who don't watch any live streaming show.
Daily time spent in shopping apps among live-commerce and non-live commerce users during Single' Day sales in China as of November 2021, by app
(in minutes)
Figures refer to the number of daily active users on November 11, 2021.
Singles' Day sales, also known as Double 11 sales, is the largest online shopping festival in China.
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QuestMobile. (November 23, 2021). Daily time spent in shopping apps among live-commerce and non-live commerce users during Single' Day sales in China as of November 2021, by app (in minutes) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1277772/china-daily-time-spend-of-live-commerce-and-non-live-commerce-users-on-singles-day-shopping-by-app/
QuestMobile. "Daily time spent in shopping apps among live-commerce and non-live commerce users during Single' Day sales in China as of November 2021, by app (in minutes)." Chart. November 23, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1277772/china-daily-time-spend-of-live-commerce-and-non-live-commerce-users-on-singles-day-shopping-by-app/
QuestMobile. (2021). Daily time spent in shopping apps among live-commerce and non-live commerce users during Single' Day sales in China as of November 2021, by app (in minutes). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1277772/china-daily-time-spend-of-live-commerce-and-non-live-commerce-users-on-singles-day-shopping-by-app/
QuestMobile. "Daily Time Spent in Shopping Apps among Live-commerce and Non-live Commerce Users during Single' Day Sales in China as of November 2021, by App (in Minutes)." Statista, Statista Inc., 23 Nov 2021, https://www.statista.com/statistics/1277772/china-daily-time-spend-of-live-commerce-and-non-live-commerce-users-on-singles-day-shopping-by-app/
QuestMobile, Daily time spent in shopping apps among live-commerce and non-live commerce users during Single' Day sales in China as of November 2021, by app (in minutes) Statista, https://www.statista.com/statistics/1277772/china-daily-time-spend-of-live-commerce-and-non-live-commerce-users-on-singles-day-shopping-by-app/ (last visited December 21, 2024)
Daily time spent in shopping apps among live-commerce and non-live commerce users during Single' Day sales in China as of November 2021, by app (in minutes) [Graph], QuestMobile, November 23, 2021. [Online]. Available: https://www.statista.com/statistics/1277772/china-daily-time-spend-of-live-commerce-and-non-live-commerce-users-on-singles-day-shopping-by-app/
