Products consumers plan to buy on Small Business Saturday in the U.S. 2023, by gender

Published by
D. Tighe,
Nov 9, 2023
During 2023's Small Business Saturday, the shopping holiday that encourages consumers to buy locally and takes place between Black Friday and Cyber Monday, over 44 percent of consumers across both genders in the United States planned to buy clothing and accessories. Arts and crafts, as well as health and beauty products, were likewise some of the most popular purchasing choices for this sales event.

What type of purchases do you plan to make on Small Business Saturday?

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Release date

October 2023

Region

United States

Survey time period

October 7 to 14, 2022

Number of respondents

1,000+*

Age group

18 years and older

Special properties

consumers planning to shop online on Small Business Saturday

Supplementary notes

Original survey question: "What type of purchases do you plan to make on Small Business Saturday? Select all that apply."

*Response counts: male shoppers = 278, female shoppers = 753, other shoppers = 13.

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