Products consumers plan to buy online on Cyber Week in the U.S. 2024

Published by
Koen van Gelder,
Nov 20, 2024

For 2024's Black Friday and Cyber Monday sales event, also known as the 'Cyber Week', approximately 77 percent of shoppers in the United States that planned to visit online retailers during Cyber Week specifically intended to buy clothing and accessories, making it the most popular product category. Just over 70 percent of respondents also planned to buy electronics.

What type of purchases do you plan to make online on Cyber Week?

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Release date

October 2024

Region

United States

Survey time period

2024

Number of respondents

1,020 respondents

Age group

18 years and older

Special properties

consumers planning to shop online on Black Friday or Cyber Monday

Supplementary notes

The source indicated that the survey had a 95% confidence level with a 3% margin of error.

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