According to a survey carried out in the United States in October 2023, electronics was the most popular product category for men, with 83.7 percent of male shoppers intending to purchase electronics in-person at physical stores on Black Friday. For women, clothing and accessories were the most popular product category, with almost 87 percent of respondents saying they planned to purchase such items in-store on the occasion.
What type of purchases do you plan to make in-person on Black Friday?
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Drive Research. (October 26, 2023). What type of purchases do you plan to make in-person on Black Friday? [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1277751/consumer-buying-on-black-friday-in-person/
Drive Research. "What type of purchases do you plan to make in-person on Black Friday? ." Chart. October 26, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1277751/consumer-buying-on-black-friday-in-person/
Drive Research. (2023). What type of purchases do you plan to make in-person on Black Friday? . Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1277751/consumer-buying-on-black-friday-in-person/
Drive Research. "What Type of Purchases Do You Plan to Make In-person on Black Friday? ." Statista, Statista Inc., 26 Oct 2023, https://www.statista.com/statistics/1277751/consumer-buying-on-black-friday-in-person/
Drive Research, What type of purchases do you plan to make in-person on Black Friday? Statista, https://www.statista.com/statistics/1277751/consumer-buying-on-black-friday-in-person/ (last visited July 22, 2024)
What type of purchases do you plan to make in-person on Black Friday? [Graph], Drive Research, October 26, 2023. [Online]. Available: https://www.statista.com/statistics/1277751/consumer-buying-on-black-friday-in-person/