According to a survey carried out in the United States in October 2024, clothing and accessories were the most popular product category for consumers, with 81 percent of shoppers intending to purchase electronics in-person at physical stores on Black Friday/Cyber Monday. Other popular product categories included electronics at 75 percent and household appliances, with almost half of those surveyed stating they were going to buy products in this category.
What type of purchases do you plan to make in-person on Black Friday/Cyber Monday?
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Drive Research. (October 14, 2024). What type of purchases do you plan to make in-person on Black Friday/Cyber Monday? [Graph]. In Statista. Retrieved April 03, 2025, from https://www.statista.com/statistics/1277751/consumer-buying-on-black-friday-in-person/
Drive Research. "What type of purchases do you plan to make in-person on Black Friday/Cyber Monday? ." Chart. October 14, 2024. Statista. Accessed April 03, 2025. https://www.statista.com/statistics/1277751/consumer-buying-on-black-friday-in-person/
Drive Research. (2024). What type of purchases do you plan to make in-person on Black Friday/Cyber Monday? . Statista. Statista Inc.. Accessed: April 03, 2025. https://www.statista.com/statistics/1277751/consumer-buying-on-black-friday-in-person/
Drive Research. "What Type of Purchases Do You Plan to Make In-person on Black Friday/Cyber Monday? ." Statista, Statista Inc., 14 Oct 2024, https://www.statista.com/statistics/1277751/consumer-buying-on-black-friday-in-person/
Drive Research, What type of purchases do you plan to make in-person on Black Friday/Cyber Monday? Statista, https://www.statista.com/statistics/1277751/consumer-buying-on-black-friday-in-person/ (last visited April 03, 2025)
What type of purchases do you plan to make in-person on Black Friday/Cyber Monday? [Graph], Drive Research, October 14, 2024. [Online]. Available: https://www.statista.com/statistics/1277751/consumer-buying-on-black-friday-in-person/
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