In 2023, the most frequently chosen social media platforms by advertisers were Instagram, Facebook, and TikTok. YouTube was chosen by 39.4 percent of advertisers who used influencer marketing.
If you have worked with influencers in the last 6 months, in which communication channels have they advertised your products or services?
Advertisers who use influencer services in different purchasing models
Supplementary notes
This question was phrased by the source as follows: "Jeśli współpracowałeś z influencerami w ciągu ostatnich 6 miesięcy, to w jakich kanałach komunikacji influencerzy reklamowali Twoje produkty lub usługi?"
The source does not specify the number of respondents.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Reach a Blogger, & IAB Polska. (August 22, 2023). If you have worked with influencers in the last 6 months, in which communication channels have they advertised your products or services? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1277622/poland-influencer-marketing-communication-channels/
Reach a Blogger, und IAB Polska. "If you have worked with influencers in the last 6 months, in which communication channels have they advertised your products or services?." Chart. August 22, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1277622/poland-influencer-marketing-communication-channels/
Reach a Blogger, IAB Polska. (2023). If you have worked with influencers in the last 6 months, in which communication channels have they advertised your products or services?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1277622/poland-influencer-marketing-communication-channels/
Reach a Blogger, and IAB Polska. "If You Have Worked with Influencers in The Last 6 Months, in Which Communication Channels Have They Advertised Your Products or Services?." Statista, Statista Inc., 22 Aug 2023, https://www.statista.com/statistics/1277622/poland-influencer-marketing-communication-channels/
Reach a Blogger & IAB Polska, If you have worked with influencers in the last 6 months, in which communication channels have they advertised your products or services? Statista, https://www.statista.com/statistics/1277622/poland-influencer-marketing-communication-channels/ (last visited December 22, 2024)
If you have worked with influencers in the last 6 months, in which communication channels have they advertised your products or services? [Graph], Reach a Blogger, & IAB Polska, August 22, 2023. [Online]. Available: https://www.statista.com/statistics/1277622/poland-influencer-marketing-communication-channels/
