Purchase actions organizations engaged in after COVID-19 in the U.S. 2021

The restriction enforced during the coronavirus pandemic and the related supply chain disruption induced U.S. businesses to engage in online purchases more than before. Indeed, half of B2B buyers answering a survey carried out in 2021 stated so. Thanks to digital channels, purchasing processes became more streamlined according to 45 percent of respondents. The increased use of online purchase channels was registered both in the private and public sectors. In the United States, 48 percent of professionals working for the government planned to make more than 50% of purchases online in 2021

Suppliers’ online presence

Although challenged by marketplaces and e-commerce platforms, suppliers’ websites are still the most relevant online touchpoints in B2B purchases. In 2021, over four in ten B2B professionals, believed suppliers’ portals and mobile applications to be more popular after the coronavirus pandemic.

What drives B2B sellers

Since B2B buyers have a wide array of options to shop for their purchases, vendors need to plan accordingly. A U.S. survey unveiled their priorities when setting up their online sales business. About half of them valued easy-to-use and convenient platforms with user-oriented backend, while another 45 percent of sellers considered discoverability by new online customers an important factor.