An August 2021 survey of internet users in leading online markets found that 26 percent of adults in Mexico found thought that celebrities, sports stars and influencers are effective at promoting alcoholic drinks. China and the United States of America ranked second, both amounting to a share of 24 percent of respondents each. In comparison, 15 percent of interviewees in Hong Kong found alcohol influencers effective.
Effectiveness of alcohol influencers according to internet users worldwide as of August 2021
Original question: "Thinking about celebrities, sports stars and influencers endorsing products and service, what type of product or service do you think they are most effective at promoting? Please select all that apply. (% of global consumers in 17 markets)"
The source provides the following information about the methodology: "The data is based on the interviews of adults aged 18 and over in 17 markets with sample sizes varying between 509 and 2,124 for each market. All interviews were conducted online in August 2021. Data from each market uses a nationally representative sample apart from Mexico and India, which use urban representative samples, and Indonesia and Hong Kong, which use online representative samples."
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YouGov. (September 30, 2021). Effectiveness of alcohol influencers according to internet users worldwide as of August 2021 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1277601/effectiveness-alcohol-influencers-worldwide-age/
YouGov. "Effectiveness of alcohol influencers according to internet users worldwide as of August 2021." Chart. September 30, 2021. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1277601/effectiveness-alcohol-influencers-worldwide-age/
YouGov. (2021). Effectiveness of alcohol influencers according to internet users worldwide as of August 2021. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1277601/effectiveness-alcohol-influencers-worldwide-age/
YouGov. "Effectiveness of Alcohol Influencers According to Internet Users Worldwide as of August 2021." Statista, Statista Inc., 30 Sep 2021, https://www.statista.com/statistics/1277601/effectiveness-alcohol-influencers-worldwide-age/
YouGov, Effectiveness of alcohol influencers according to internet users worldwide as of August 2021 Statista, https://www.statista.com/statistics/1277601/effectiveness-alcohol-influencers-worldwide-age/ (last visited November 22, 2024)
Effectiveness of alcohol influencers according to internet users worldwide as of August 2021 [Graph], YouGov, September 30, 2021. [Online]. Available: https://www.statista.com/statistics/1277601/effectiveness-alcohol-influencers-worldwide-age/
