
Global media and internet revenue 2024-2028, by segment
Between 2024 and 2028, global revenues generated by advertising in media and internet services will grow significantly, going from 884 billion U.S. dollars to 1.11 trillion U.S. dollars. Revenues generated by paid digital and analog content such as offline and online video entertainment services will experience moderate growth, reaching 750 billion U.S. dollars in 2028. In 2028, revenues generated from internet access costs will make up 38 percent of the total, reaching 1.14 trillion U.S. dollars.