An August 2021 survey of internet users in leading online markets found that 30 percent of adults aged 18 to 24 years worldwide found thought that celebrities, sports stars and influencers were effective at promoting electronics. Adults aged 25 to 34 years ranked second, amounting to a share of 27 percent of interviewees. However, only 13 percent of adults aged 55 years and older found electronics influencers effective.
Effectiveness of electronics influencers according to internet users worldwide as of August 2021, by age
Original question: "Thinking about celebrities, sports stars and influencers endorsing products and service, what type of product or service do you think they are most effective at promoting? Please select all that apply. (% of global consumers in 17 markets)"
The source provides the following information about the methodology: "The data is based on the interviews of adults aged 18 and over in 17 markets with sample sizes varying between 509 and 2,124 for each market. All interviews were conducted online in August 2021. Data from each market uses a nationally representative sample apart from Mexico and India, which use urban representative samples, and Indonesia and Hong Kong, which use online representative samples."
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YouGov. (September 22, 2021). Effectiveness of electronics influencers according to internet users worldwide as of August 2021, by age [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1277590/effectiveness-electronics-influencers-worldwide-age/
YouGov. "Effectiveness of electronics influencers according to internet users worldwide as of August 2021, by age." Chart. September 22, 2021. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1277590/effectiveness-electronics-influencers-worldwide-age/
YouGov. (2021). Effectiveness of electronics influencers according to internet users worldwide as of August 2021, by age. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1277590/effectiveness-electronics-influencers-worldwide-age/
YouGov. "Effectiveness of Electronics Influencers According to Internet Users Worldwide as of August 2021, by Age." Statista, Statista Inc., 22 Sep 2021, https://www.statista.com/statistics/1277590/effectiveness-electronics-influencers-worldwide-age/
YouGov, Effectiveness of electronics influencers according to internet users worldwide as of August 2021, by age Statista, https://www.statista.com/statistics/1277590/effectiveness-electronics-influencers-worldwide-age/ (last visited November 22, 2024)
Effectiveness of electronics influencers according to internet users worldwide as of August 2021, by age [Graph], YouGov, September 22, 2021. [Online]. Available: https://www.statista.com/statistics/1277590/effectiveness-electronics-influencers-worldwide-age/
