A survey conducted in 2021 in the United States indicated the three most important factors for online sales platforms to remain competitive. Roughly half of B2B sellers believed that ease of use was a key factor. Another 45 percent thought B2B sellers should be easy to find online, while providing more detailed online information about sellers was a relevant feature for 34 percent of respondents.
Most important factors when selecting online sales channels according to B2B sellers in the United States in 2021
* The original survey included 250 B2B buyers and 250 B2B sellers.
Buyer respondents from following sectors: government (50 respondents), education (50 respondents), healthcare (50 respondents), and commercial industries (100 respondents). All buyers’ organizations made an annual revenue of more than 25 million U.S. dollars.
The source does not provide the original wording of the question posed during the survey.
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Amazon. (May 27, 2021). Most important factors when selecting online sales channels according to B2B sellers in the United States in 2021 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1277582/important-factors-for-b2b-online-sales-channels-united-states/
Amazon. "Most important factors when selecting online sales channels according to B2B sellers in the United States in 2021." Chart. May 27, 2021. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1277582/important-factors-for-b2b-online-sales-channels-united-states/
Amazon. (2021). Most important factors when selecting online sales channels according to B2B sellers in the United States in 2021. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1277582/important-factors-for-b2b-online-sales-channels-united-states/
Amazon. "Most Important Factors When Selecting Online Sales Channels According to B2b Sellers in The United States in 2021." Statista, Statista Inc., 27 May 2021, https://www.statista.com/statistics/1277582/important-factors-for-b2b-online-sales-channels-united-states/
Amazon, Most important factors when selecting online sales channels according to B2B sellers in the United States in 2021 Statista, https://www.statista.com/statistics/1277582/important-factors-for-b2b-online-sales-channels-united-states/ (last visited December 30, 2024)
Most important factors when selecting online sales channels according to B2B sellers in the United States in 2021 [Graph], Amazon, May 27, 2021. [Online]. Available: https://www.statista.com/statistics/1277582/important-factors-for-b2b-online-sales-channels-united-states/
