An August 2021 survey of internet users in leading online markets found that six percent adults aged 18 to 24 years worldwide thought that celebrities, sports stars and influencers are effective at promoting gambling products. Nevertheless, adults aged 55 years and older were twice as likely to think gambling influencers effective, amounting to 12 percent.
Effectiveness of gambling influencers according to internet users worldwide as of August 2021, by age
Original question: "Thinking about celebrities, sports stars and influencers endorsing products and service, what type of product or service do you think they are most effective at promoting? Please select all that apply. (% of global consumers in 17 markets)"
The source provides the following information about the methodology: "The data is based on the interviews of adults aged 18 and over in 17 markets with sample sizes varying between 509 and 2,124 for each market. All interviews were conducted online in August 2021. Data from each market uses a nationally representative sample apart from Mexico and India, which use urban representative samples, and Indonesia and Hong Kong, which use online representative samples."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
YouGov. (October 21, 2021). Effectiveness of gambling influencers according to internet users worldwide as of August 2021, by age [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1277319/effectiveness-gambling-influencers-age/
YouGov. "Effectiveness of gambling influencers according to internet users worldwide as of August 2021, by age." Chart. October 21, 2021. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1277319/effectiveness-gambling-influencers-age/
YouGov. (2021). Effectiveness of gambling influencers according to internet users worldwide as of August 2021, by age. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1277319/effectiveness-gambling-influencers-age/
YouGov. "Effectiveness of Gambling Influencers According to Internet Users Worldwide as of August 2021, by Age." Statista, Statista Inc., 21 Oct 2021, https://www.statista.com/statistics/1277319/effectiveness-gambling-influencers-age/
YouGov, Effectiveness of gambling influencers according to internet users worldwide as of August 2021, by age Statista, https://www.statista.com/statistics/1277319/effectiveness-gambling-influencers-age/ (last visited November 22, 2024)
Effectiveness of gambling influencers according to internet users worldwide as of August 2021, by age [Graph], YouGov, October 21, 2021. [Online]. Available: https://www.statista.com/statistics/1277319/effectiveness-gambling-influencers-age/
