In the United States, one in two B2B buyers would search for items on Amazon Business before the actual purchase, a survey from 2021 revealed. While another 39 percent stated they went to the vendor's store or warehouse, 37 percent of B2B professionals preferred browsing online marketplaces. Lastly, contact with sales representatives preceded the purchase transaction in 21 percent of cases.
Main channels B2B product buyers used to search for items in the United States in 2021
among those part of the final product-buying decision-making process for their company
Supplementary notes
* Purchase managers, procurement managers, purchasing clerks, agents, purchaser and C-level executives.
The question was phrased by the source as follows: "Through which channels, if any, do you search for B2B items?"
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MarketingCharts. (November 1, 2021). Main channels B2B product buyers used to search for items in the United States in 2021 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1277315/b2b-buyers-search-channels-united-states/
MarketingCharts. "Main channels B2B product buyers used to search for items in the United States in 2021." Chart. November 1, 2021. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1277315/b2b-buyers-search-channels-united-states/
MarketingCharts. (2021). Main channels B2B product buyers used to search for items in the United States in 2021. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1277315/b2b-buyers-search-channels-united-states/
MarketingCharts. "Main Channels B2b Product Buyers Used to Search for Items in The United States in 2021." Statista, Statista Inc., 1 Nov 2021, https://www.statista.com/statistics/1277315/b2b-buyers-search-channels-united-states/
MarketingCharts, Main channels B2B product buyers used to search for items in the United States in 2021 Statista, https://www.statista.com/statistics/1277315/b2b-buyers-search-channels-united-states/ (last visited November 22, 2024)
Main channels B2B product buyers used to search for items in the United States in 2021 [Graph], MarketingCharts, November 1, 2021. [Online]. Available: https://www.statista.com/statistics/1277315/b2b-buyers-search-channels-united-states/
