In Germany, online apparel sales substantially increased as a result of the COVID-19 pandemic. In 2020, e-commerce accounted for 38 percent of all apparel sales, about 11 percentage points higher than the previous year. Although a slight decline was expected in 2021 as the country adapted to the new normal, forecasts suggest that the online segment has come to stay and will continue to gain momentum in the years to come.
E-commerce as percentage of total apparel sales in Germany from 2018 to 2025
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Eversheds Sutherland. (October 22, 2021). E-commerce as percentage of total apparel sales in Germany from 2018 to 2025 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1277310/e-commerce-share-apparel-sales-germany/
Eversheds Sutherland. "E-commerce as percentage of total apparel sales in Germany from 2018 to 2025." Chart. October 22, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1277310/e-commerce-share-apparel-sales-germany/
Eversheds Sutherland. (2021). E-commerce as percentage of total apparel sales in Germany from 2018 to 2025. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1277310/e-commerce-share-apparel-sales-germany/
Eversheds Sutherland. "E-commerce as Percentage of Total Apparel Sales in Germany from 2018 to 2025." Statista, Statista Inc., 22 Oct 2021, https://www.statista.com/statistics/1277310/e-commerce-share-apparel-sales-germany/
Eversheds Sutherland, E-commerce as percentage of total apparel sales in Germany from 2018 to 2025 Statista, https://www.statista.com/statistics/1277310/e-commerce-share-apparel-sales-germany/ (last visited December 21, 2024)
E-commerce as percentage of total apparel sales in Germany from 2018 to 2025 [Graph], Eversheds Sutherland, October 22, 2021. [Online]. Available: https://www.statista.com/statistics/1277310/e-commerce-share-apparel-sales-germany/
