In Germany, online apparel sales substantially increased as a result of the COVID-19 pandemic. In 2020, e-commerce accounted for 38 percent of all apparel sales, about 11 percentage points higher than the previous year. Although a slight decline was expected in 2021 as the country adapted to the new normal, forecasts suggest that the online segment has come to stay and will continue to gain momentum in the years to come.
E-commerce as percentage of total apparel sales in Germany from 2018 to 2025
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Share of total apparel sales
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Eversheds Sutherland. (October 22, 2021). E-commerce as percentage of total apparel sales in Germany from 2018 to 2025 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1277310/e-commerce-share-apparel-sales-germany/
Eversheds Sutherland. "E-commerce as percentage of total apparel sales in Germany from 2018 to 2025." Chart. October 22, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1277310/e-commerce-share-apparel-sales-germany/
Eversheds Sutherland. (2021). E-commerce as percentage of total apparel sales in Germany from 2018 to 2025. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1277310/e-commerce-share-apparel-sales-germany/
Eversheds Sutherland. "E-commerce as Percentage of Total Apparel Sales in Germany from 2018 to 2025." Statista, Statista Inc., 22 Oct 2021, https://www.statista.com/statistics/1277310/e-commerce-share-apparel-sales-germany/
Eversheds Sutherland, E-commerce as percentage of total apparel sales in Germany from 2018 to 2025 Statista, https://www.statista.com/statistics/1277310/e-commerce-share-apparel-sales-germany/ (last visited July 22, 2024)
E-commerce as percentage of total apparel sales in Germany from 2018 to 2025 [Graph], Eversheds Sutherland, October 22, 2021. [Online]. Available: https://www.statista.com/statistics/1277310/e-commerce-share-apparel-sales-germany/