In 2021, consumers from higher-tier cities still accounted for most of the Singles' Day sales. In comparison, lower-tier consumers, making up almost 70 percent of the country's population, only took up 37 percent of the total Singles' Day consumption.
Distribution of total consumption value on Singles' Day in China in 2021, by city tier
Characteristic
Share of total Singles' Day spending
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Sohu. (November 13, 2021). Distribution of total consumption value on Singles' Day in China in 2021, by city tier [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1277244/china-singles-day-spending-by-city-tier/
Sohu. "Distribution of total consumption value on Singles' Day in China in 2021, by city tier." Chart. November 13, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1277244/china-singles-day-spending-by-city-tier/
Sohu. (2021). Distribution of total consumption value on Singles' Day in China in 2021, by city tier. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1277244/china-singles-day-spending-by-city-tier/
Sohu. "Distribution of Total Consumption Value on Singles' Day in China in 2021, by City Tier." Statista, Statista Inc., 13 Nov 2021, https://www.statista.com/statistics/1277244/china-singles-day-spending-by-city-tier/
Sohu, Distribution of total consumption value on Singles' Day in China in 2021, by city tier Statista, https://www.statista.com/statistics/1277244/china-singles-day-spending-by-city-tier/ (last visited August 25, 2024)
Distribution of total consumption value on Singles' Day in China in 2021, by city tier [Graph], Sohu, November 13, 2021. [Online]. Available: https://www.statista.com/statistics/1277244/china-singles-day-spending-by-city-tier/