In 2021, consumers from higher-tier cities still accounted for most of the Singles' Day sales. In comparison, lower-tier consumers, making up almost 70 percent of the country's population, only took up 37 percent of the total Singles' Day consumption.
Distribution of total consumption value on Singles' Day in China in 2021, by city tier
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Sohu. (November 13, 2021). Distribution of total consumption value on Singles' Day in China in 2021, by city tier [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1277244/china-singles-day-spending-by-city-tier/
Sohu. "Distribution of total consumption value on Singles' Day in China in 2021, by city tier." Chart. November 13, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1277244/china-singles-day-spending-by-city-tier/
Sohu. (2021). Distribution of total consumption value on Singles' Day in China in 2021, by city tier. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1277244/china-singles-day-spending-by-city-tier/
Sohu. "Distribution of Total Consumption Value on Singles' Day in China in 2021, by City Tier." Statista, Statista Inc., 13 Nov 2021, https://www.statista.com/statistics/1277244/china-singles-day-spending-by-city-tier/
Sohu, Distribution of total consumption value on Singles' Day in China in 2021, by city tier Statista, https://www.statista.com/statistics/1277244/china-singles-day-spending-by-city-tier/ (last visited November 21, 2024)
Distribution of total consumption value on Singles' Day in China in 2021, by city tier [Graph], Sohu, November 13, 2021. [Online]. Available: https://www.statista.com/statistics/1277244/china-singles-day-spending-by-city-tier/