According to a May 2021 survey of users in the Nordic countries, men were by far most likely to spend 100 Swedish kronor or the local equivalent on in-app game content, such as bonus lives or upgrades in all the examined countries. Approximately 12 percent of women in Finland reported they would spend the equivalent of more than 100 SEK on mobile games.
As of May 2021, more women than men were playing mobile games on a daily basis in the Nordic countries examined.
Share of internet users in selected Nordic countries spending more than 100 SEK or equivalent on mobile games as of May 2021, by gender
includes users who would spend more than 100 SEK or equivalent on mobile games
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
According to the source: "There were at least 1,000 respondents from each country."
Original question: "When playing games on your mobile, how much are you prepared to spend on in-app game content, such as bonus lives or upgrades?"
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AppsFlyer. (July 26, 2021). Share of internet users in selected Nordic countries spending more than 100 SEK or equivalent on mobile games as of May 2021, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1277237/mobile-gamers-nordics-spending-100-sek-or-more-by-gender/
AppsFlyer. "Share of internet users in selected Nordic countries spending more than 100 SEK or equivalent on mobile games as of May 2021, by gender." Chart. July 26, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1277237/mobile-gamers-nordics-spending-100-sek-or-more-by-gender/
AppsFlyer. (2021). Share of internet users in selected Nordic countries spending more than 100 SEK or equivalent on mobile games as of May 2021, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1277237/mobile-gamers-nordics-spending-100-sek-or-more-by-gender/
AppsFlyer. "Share of Internet Users in Selected Nordic Countries Spending More than 100 Sek or Equivalent on Mobile Games as of May 2021, by Gender." Statista, Statista Inc., 26 Jul 2021, https://www.statista.com/statistics/1277237/mobile-gamers-nordics-spending-100-sek-or-more-by-gender/
AppsFlyer, Share of internet users in selected Nordic countries spending more than 100 SEK or equivalent on mobile games as of May 2021, by gender Statista, https://www.statista.com/statistics/1277237/mobile-gamers-nordics-spending-100-sek-or-more-by-gender/ (last visited December 22, 2024)
Share of internet users in selected Nordic countries spending more than 100 SEK or equivalent on mobile games as of May 2021, by gender [Graph], AppsFlyer, July 26, 2021. [Online]. Available: https://www.statista.com/statistics/1277237/mobile-gamers-nordics-spending-100-sek-or-more-by-gender/
