In 2021, Black Friday was the sales event to attract the highest number new shoppers in the Netherlands. Specifically, about eight percent of surveyed consumers who had not participated in Black Friday in 2020, intended to do so during this year's sales event.
Share of loyal and new shoppers intending to shop during selected sales events in the Netherlands in 2021
The source defines "loyals" as consumers, who purchased in 2020 and intend to purchase in 2021, and "newcomers" as consumers, who did not purchase in 2020 and but do intend to purchase in 2021.
The source does not specify the number of respondents.
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Afterpay. (October 14, 2021). Share of loyal and new shoppers intending to shop during selected sales events in the Netherlands in 2021 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1277211/peak-season-sale-loyals-and-newcomers-netherlands/
Afterpay. "Share of loyal and new shoppers intending to shop during selected sales events in the Netherlands in 2021." Chart. October 14, 2021. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1277211/peak-season-sale-loyals-and-newcomers-netherlands/
Afterpay. (2021). Share of loyal and new shoppers intending to shop during selected sales events in the Netherlands in 2021. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1277211/peak-season-sale-loyals-and-newcomers-netherlands/
Afterpay. "Share of Loyal and New Shoppers Intending to Shop during Selected Sales Events in The Netherlands in 2021." Statista, Statista Inc., 14 Oct 2021, https://www.statista.com/statistics/1277211/peak-season-sale-loyals-and-newcomers-netherlands/
Afterpay, Share of loyal and new shoppers intending to shop during selected sales events in the Netherlands in 2021 Statista, https://www.statista.com/statistics/1277211/peak-season-sale-loyals-and-newcomers-netherlands/ (last visited December 30, 2024)
Share of loyal and new shoppers intending to shop during selected sales events in the Netherlands in 2021 [Graph], Afterpay, October 14, 2021. [Online]. Available: https://www.statista.com/statistics/1277211/peak-season-sale-loyals-and-newcomers-netherlands/
