During a survey conducted in Poland, Spain, France, and the United Kingdom in 2020, more than 40 percent of consumers expressed interest in buying electronics during livestreams on e-commerce sites or apps. In addition, 34 percent of European shoppers said they would be interested in fashion shopping via social media livestreaming.
Interest in buying selected product categories via livestreams on e-commerce and social media platforms in Europe in 2020
* 7,261 respondents interested in livestreaming on e-commerce website/app, and 6,602 interested in social media livestreaming.
Original question: "Which of the following are you interested in purchasing through the following?"
The study was conducted in four European countries, namely Poland, Spain, France, and the United Kingdom.
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Forrester Research. (February 18, 2021). Interest in buying selected product categories via livestreams on e-commerce and social media platforms in Europe in 2020 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1277172/interest-live-commerce-europe-by-category/
Forrester Research. "Interest in buying selected product categories via livestreams on e-commerce and social media platforms in Europe in 2020." Chart. February 18, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1277172/interest-live-commerce-europe-by-category/
Forrester Research. (2021). Interest in buying selected product categories via livestreams on e-commerce and social media platforms in Europe in 2020. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1277172/interest-live-commerce-europe-by-category/
Forrester Research. "Interest in Buying Selected Product Categories via Livestreams on E-commerce and Social Media Platforms in Europe in 2020." Statista, Statista Inc., 18 Feb 2021, https://www.statista.com/statistics/1277172/interest-live-commerce-europe-by-category/
Forrester Research, Interest in buying selected product categories via livestreams on e-commerce and social media platforms in Europe in 2020 Statista, https://www.statista.com/statistics/1277172/interest-live-commerce-europe-by-category/ (last visited December 21, 2024)
Interest in buying selected product categories via livestreams on e-commerce and social media platforms in Europe in 2020 [Graph], Forrester Research, February 18, 2021. [Online]. Available: https://www.statista.com/statistics/1277172/interest-live-commerce-europe-by-category/
