Interest in e-commerce and social media live shopping in Europe 2020, by category

Interest in buying selected product categories via livestreams on e-commerce and social media platforms in Europe in 2020

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Release date

February 2021

Region

France, Poland, Spain, United Kingdom

Survey time period

December 2020

Number of respondents

6,602 and 7,261 respondents*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* 7,261 respondents interested in livestreaming on e-commerce website/app, and 6,602 interested in social media livestreaming.
Original question: "Which of the following are you interested in purchasing through the following?"

The study was conducted in four European countries, namely Poland, Spain, France, and the United Kingdom.

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