When asked about the forms of shoppertainment they were most interested in, nearly 60 percent of European consumers expressed interest in livestreaming on e-commerce platforms. Surveying consumers in Poland, Spain, France, and the UK, the study also revealed that 53 percent of shoppers in these countries were interested in social media livestreaming. Meanwhile, 50 percent were interested in product content posted by influencers.
Forms of shoppertainment generating the most consumer interest in Europe in 2020
among those who purchased products or services online at least quarterly
Method of interview
Online survey
Supplementary notes
The study was conducted in four European countries, namely Poland, Spain, France, and the United Kingdom.
According to the source shoppertainment includes: livestreaming on e-commerce platforms, livestreaming on social media, product content posted by influencers on social media, and interactive gaming features.
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Forrester Research. (February 18, 2021). Forms of shoppertainment generating the most consumer interest in Europe in 2020 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1277104/consumer-interest-shoppertainment-form-europe/
Forrester Research. "Forms of shoppertainment generating the most consumer interest in Europe in 2020." Chart. February 18, 2021. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1277104/consumer-interest-shoppertainment-form-europe/
Forrester Research. (2021). Forms of shoppertainment generating the most consumer interest in Europe in 2020. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1277104/consumer-interest-shoppertainment-form-europe/
Forrester Research. "Forms of Shoppertainment Generating The Most Consumer Interest in Europe in 2020." Statista, Statista Inc., 18 Feb 2021, https://www.statista.com/statistics/1277104/consumer-interest-shoppertainment-form-europe/
Forrester Research, Forms of shoppertainment generating the most consumer interest in Europe in 2020 Statista, https://www.statista.com/statistics/1277104/consumer-interest-shoppertainment-form-europe/ (last visited November 22, 2024)
Forms of shoppertainment generating the most consumer interest in Europe in 2020 [Graph], Forrester Research, February 18, 2021. [Online]. Available: https://www.statista.com/statistics/1277104/consumer-interest-shoppertainment-form-europe/
