During a 2020 survey, more than eight out of ten consumers in Poland said they were interested in shoppertainment. In Spain, 78 percent of respondents expressed interest in at least one form of shoppertainment, whether livestreaming on e-commerce platforms, social media livestreaming, product content by social media influencers, or interactive gaming features. Meanwhile, in France, 67 percent stated the same, while in the United Kingdom, 59 percent did.
Share of consumers interested in shoppertainment in selected European countries in 2020
among those who purchased products or services online at least quarterly
Method of interview
Online survey
Supplementary notes
According to the source shoppertainment includes: livestreaming on e-commerce platforms, social media livestreaming, product content posted by influencers on social media, and interactive gaming features.
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Forrester Research. (February 18, 2021). Share of consumers interested in shoppertainment in selected European countries in 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1277092/consumer-interest-shoppertainment-europe-country/
Forrester Research. "Share of consumers interested in shoppertainment in selected European countries in 2020." Chart. February 18, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1277092/consumer-interest-shoppertainment-europe-country/
Forrester Research. (2021). Share of consumers interested in shoppertainment in selected European countries in 2020. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1277092/consumer-interest-shoppertainment-europe-country/
Forrester Research. "Share of Consumers Interested in Shoppertainment in Selected European Countries in 2020." Statista, Statista Inc., 18 Feb 2021, https://www.statista.com/statistics/1277092/consumer-interest-shoppertainment-europe-country/
Forrester Research, Share of consumers interested in shoppertainment in selected European countries in 2020 Statista, https://www.statista.com/statistics/1277092/consumer-interest-shoppertainment-europe-country/ (last visited December 22, 2024)
Share of consumers interested in shoppertainment in selected European countries in 2020 [Graph], Forrester Research, February 18, 2021. [Online]. Available: https://www.statista.com/statistics/1277092/consumer-interest-shoppertainment-europe-country/
