According to a May 2021 survey of users in the Nordic countries, age played a significant role in users' opinions on data tracking over paid access to online environments. Almost five in 10 users aged 60 or above would prefer paying a fee to access apps or websites, while 30 percent of users aged between 18 and 29 would allow data tracking. Few users aged between 40 and 59 stated a preference for allowing data tracking. However, the option of allowing trackers only on favorite apps or websites appeared to be regarded positively across all examined age groups.
Share of users in Nordic countries who would prefer to allowing tracking or paying a fee to access a site or app as of May 2021, by age group
According to the source: "There were at least 1,000 respondents from each country."
Original question: "If you had to choose between "allowing tracking" or paying a fee to access a site/app, which of the following would you choose?"
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AppsFlyer. (July 26, 2021). Share of users in Nordic countries who would prefer to allowing tracking or paying a fee to access a site or app as of May 2021, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1277089/nordics-opinion-data-tracking-apps-by-age/
AppsFlyer. "Share of users in Nordic countries who would prefer to allowing tracking or paying a fee to access a site or app as of May 2021, by age group." Chart. July 26, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1277089/nordics-opinion-data-tracking-apps-by-age/
AppsFlyer. (2021). Share of users in Nordic countries who would prefer to allowing tracking or paying a fee to access a site or app as of May 2021, by age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1277089/nordics-opinion-data-tracking-apps-by-age/
AppsFlyer. "Share of Users in Nordic Countries Who Would Prefer to Allowing Tracking or Paying a Fee to Access a Site or App as of May 2021, by Age Group." Statista, Statista Inc., 26 Jul 2021, https://www.statista.com/statistics/1277089/nordics-opinion-data-tracking-apps-by-age/
AppsFlyer, Share of users in Nordic countries who would prefer to allowing tracking or paying a fee to access a site or app as of May 2021, by age group Statista, https://www.statista.com/statistics/1277089/nordics-opinion-data-tracking-apps-by-age/ (last visited December 22, 2024)
Share of users in Nordic countries who would prefer to allowing tracking or paying a fee to access a site or app as of May 2021, by age group [Graph], AppsFlyer, July 26, 2021. [Online]. Available: https://www.statista.com/statistics/1277089/nordics-opinion-data-tracking-apps-by-age/
