The proportion of respondents buying via smart speakers increased by an average of 69 percentage points worldwide during the coronavirus pandemic compared to before. Of the regions included in the study, the Middle East saw the highest growth during this period, with shopping through these devices growing by 73 percentage points. North America followed with 72 percent, while Europe recorded a rise of some 64 percentage points.
Change in purchases via smart speaker from before to during the COVID-19 pandemic in selected regions worldwide in 2021
* Based on the usage difference in the share of respondents before and during the pandemic.
** The study was conducted in the following countries:
- North America: Canada and the United States.
- Europe: Germany, Italy, Spain, and the United Kingdom.
- Middle East: the Kingdom of Saudi Arabia and the United Arab Emirates.
The source does not provide the age of respondents, nor the type and date of survey. The date of survey given is the date of publication.
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Astound Commerce. (July 22, 2021). Change in purchases via smart speaker from before to during the COVID-19 pandemic in selected regions worldwide in 2021 [Graph]. In Statista. Retrieved January 03, 2025, from https://www.statista.com/statistics/1276992/change-shopping-via-smart-speaker-worldwide-region/
Astound Commerce. "Change in purchases via smart speaker from before to during the COVID-19 pandemic in selected regions worldwide in 2021." Chart. July 22, 2021. Statista. Accessed January 03, 2025. https://www.statista.com/statistics/1276992/change-shopping-via-smart-speaker-worldwide-region/
Astound Commerce. (2021). Change in purchases via smart speaker from before to during the COVID-19 pandemic in selected regions worldwide in 2021. Statista. Statista Inc.. Accessed: January 03, 2025. https://www.statista.com/statistics/1276992/change-shopping-via-smart-speaker-worldwide-region/
Astound Commerce. "Change in Purchases via Smart Speaker from before to during The Covid-19 Pandemic in Selected Regions Worldwide in 2021." Statista, Statista Inc., 22 Jul 2021, https://www.statista.com/statistics/1276992/change-shopping-via-smart-speaker-worldwide-region/
Astound Commerce, Change in purchases via smart speaker from before to during the COVID-19 pandemic in selected regions worldwide in 2021 Statista, https://www.statista.com/statistics/1276992/change-shopping-via-smart-speaker-worldwide-region/ (last visited January 03, 2025)
Change in purchases via smart speaker from before to during the COVID-19 pandemic in selected regions worldwide in 2021 [Graph], Astound Commerce, July 22, 2021. [Online]. Available: https://www.statista.com/statistics/1276992/change-shopping-via-smart-speaker-worldwide-region/
