From before to during the coronavirus pandemic, the share of respondents who made purchases via livestream increased by an average of 76 percentage points worldwide. Of the regions included in the study, Europe saw the highest growth during this period, with livestream shoppers growing by 86 percentage points. The Middle East followed with 76, while North America recorded a usage spike of about 68 percentage points.
Change in livestream purchases from before to during the COVID-19 pandemic in selected regions worldwide in 2021
* Based on the usage difference in the share of respondents before and during the pandemic.
** The study was conducted in the following countries:
- North America: Canada and the United States.
- Europe: Germany, Italy, Spain, and the United Kingdom.
- Middle East: the Kingdom of Saudi Arabia and the United Arab Emirates.
The source does not provide the age of respondents, nor the type and date of survey. The date of survey given is the date of publication.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Astound Commerce. (July 22, 2021). Change in livestream purchases from before to during the COVID-19 pandemic in selected regions worldwide in 2021 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1276981/change-livestream-commerce-usage-worldwide-region/
Astound Commerce. "Change in livestream purchases from before to during the COVID-19 pandemic in selected regions worldwide in 2021." Chart. July 22, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1276981/change-livestream-commerce-usage-worldwide-region/
Astound Commerce. (2021). Change in livestream purchases from before to during the COVID-19 pandemic in selected regions worldwide in 2021. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1276981/change-livestream-commerce-usage-worldwide-region/
Astound Commerce. "Change in Livestream Purchases from before to during The Covid-19 Pandemic in Selected Regions Worldwide in 2021." Statista, Statista Inc., 22 Jul 2021, https://www.statista.com/statistics/1276981/change-livestream-commerce-usage-worldwide-region/
Astound Commerce, Change in livestream purchases from before to during the COVID-19 pandemic in selected regions worldwide in 2021 Statista, https://www.statista.com/statistics/1276981/change-livestream-commerce-usage-worldwide-region/ (last visited December 21, 2024)
Change in livestream purchases from before to during the COVID-19 pandemic in selected regions worldwide in 2021 [Graph], Astound Commerce, July 22, 2021. [Online]. Available: https://www.statista.com/statistics/1276981/change-livestream-commerce-usage-worldwide-region/
