Annual growth of sex toy market in China 2017-2025

Published by Agne Blazyte, Dec 3, 2024

In 2023, China's adult product market, valued approximately 179 billion yuan, grew by 6.5 percent compared to the previous year. The market size of sex toys in China had over 40 percent year-on-year growth between 2015 and 2018.

Annual growth of market size of adult product industry in China from 2017 to 2023 with estimates until 2025

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Release date

October 2024

Region

China

Survey time period

2017 to 2023

Supplementary notes

*Estimate.

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Overview

6

Key players

8

Reach & Traffic

6

Online shoppers

5

Further related statistics

10

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Love and sex in ChinaWeddings and MarriageSexualityWomen in ChinaOnline dating and matchmaking in China
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