As of January 2024, Iceland held the highest reach of Facebook Messenger users, with almost 60 percent of the internet users in the country using the platform. Norway, which counted an estimated three million users on the platform, presented a Messenger reach of 51.9 percent. Finland reported the lowest Messenger reach in the examined period, with only 26.1 percent of the country's digital population using the instant messaging platform.
Facebook Messenger audience reach in Nordic countries as of January 2024
According to the source: " Audience figures may not represent unique individuals, or match the active user base. Some Facebook Messenger advertising options are currently unavailable in some countries, so 'potential audience' figures may much be lower than the total monthly active users."
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We Are Social, & DataReportal, & Meltwater. (February 23, 2024). Facebook Messenger audience reach in Nordic countries as of January 2024 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1276945/messenger-potential-reach-nordics/
We Are Social, und DataReportal, und Meltwater. "Facebook Messenger audience reach in Nordic countries as of January 2024." Chart. February 23, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1276945/messenger-potential-reach-nordics/
We Are Social, DataReportal, Meltwater. (2024). Facebook Messenger audience reach in Nordic countries as of January 2024. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1276945/messenger-potential-reach-nordics/
We Are Social, and DataReportal, and Meltwater. "Facebook Messenger Audience Reach in Nordic Countries as of January 2024." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1276945/messenger-potential-reach-nordics/
We Are Social & DataReportal & Meltwater, Facebook Messenger audience reach in Nordic countries as of January 2024 Statista, https://www.statista.com/statistics/1276945/messenger-potential-reach-nordics/ (last visited December 23, 2024)
Facebook Messenger audience reach in Nordic countries as of January 2024 [Graph], We Are Social, & DataReportal, & Meltwater, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1276945/messenger-potential-reach-nordics/