As of February 2025, Iceland held the highest reach of Facebook Messenger users, with almost 60 percent of the internet users in the country using the platform. Norway, which counted an estimated three million users on the platform, presented a Messenger reach of 50.9 percent. Sweden reported the lowest Messenger reach in the examined period, with only 44.7 percent of the country's digital population using the instant messaging platform.
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Everything on "Facebook in the Nordics" in one document: edited and divided into chapters, including detailed references.
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Overview
Reach and usage
App market
Messaging and communication
Social media
Payment and shopping apps
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