As of January 2024, Sweden presented the largest Messenger audience, with 4.8 million potential users of Facebook's instant messaging platform. Denmark followed, with almost three million potential users, while Iceland reported only 223 thousand potential users.
Facebook Messenger audiences in Nordic countries as of January 2024
(in millions)
Characteristic
Audience in millions
Sweden
4.8
Denmark
2.95
Norway
2.85
Finland
1.45
Iceland
0.23
Created with Highcharts 7.2.2Audience in millions4.84.82.952.952.852.851.451.450.230.23SwedenDenmarkNorwayFinlandIceland
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According to the source: " Audience figures may not represent unique individuals, or match the active user base. Some Facebook Messenger advertising options are currently unavailable in some countries, so 'potential audience' figures may much be lower than the total monthly active users."
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We Are Social, & DataReportal, & Meltwater. (February 23, 2024). Facebook Messenger audiences in Nordic countries as of January 2024 (in millions) [Graph]. In Statista. Retrieved February 21, 2025, from https://www.statista.com/statistics/1276923/messenger-potential-audience-nordics/
We Are Social, und DataReportal, und Meltwater. "Facebook Messenger audiences in Nordic countries as of January 2024 (in millions)." Chart. February 23, 2024. Statista. Accessed February 21, 2025. https://www.statista.com/statistics/1276923/messenger-potential-audience-nordics/
We Are Social, DataReportal, Meltwater. (2024). Facebook Messenger audiences in Nordic countries as of January 2024 (in millions). Statista. Statista Inc.. Accessed: February 21, 2025. https://www.statista.com/statistics/1276923/messenger-potential-audience-nordics/
We Are Social, and DataReportal, and Meltwater. "Facebook Messenger Audiences in Nordic Countries as of January 2024 (in Millions)." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1276923/messenger-potential-audience-nordics/
We Are Social & DataReportal & Meltwater, Facebook Messenger audiences in Nordic countries as of January 2024 (in millions) Statista, https://www.statista.com/statistics/1276923/messenger-potential-audience-nordics/ (last visited February 21, 2025)
Facebook Messenger audiences in Nordic countries as of January 2024 (in millions) [Graph], We Are Social, & DataReportal, & Meltwater, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1276923/messenger-potential-audience-nordics/
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