E-commerce as share of total apparel sales in the UK 2018-2025

Published by Daniela Coppola, Nov 9, 2024
In the United Kingdom, online apparel sales grew significantly as a result of the COVID-19 pandemic. In 2020, e-commerce accounted for 55 percent of all apparel sales in the European country, almost 20 percentage points higher than the previous year. While a slight decline was expected in 2021 as the nation adapted to the new normal, forecasts indicate that the online segment has come to stay and will continue to grow in the coming years.

E-commerce as percentage of total apparel sales in the United Kingdom (UK) from 2018 to 2025

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Release date

October 2021

Region

United Kingdom

Survey time period

2015 to 2020

Supplementary notes

* Figures from this year on are forecasts.

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Topics

Fashion e-commerce in the United KingdomE-commerce in the United Kingdom (UK)Fashion e-commerce in the United StatesFashion e-commerce in FranceFashion e-commerce worldwide
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