According to a survey among Chinese and global consumers conducted between November and December 2020, around 71 percent of Chinese respondents are likely to purchase products through social media channels. In comparison, only 42 percent of global respondents stated that there is a probability that they would buy products through social e-commerce.
Likelihood to shop via social media platforms among consumers in China compared to global consumers as of December 2020
*excluding China and consisting of 22 countries: United States, Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Mexico, South Korea, Spain, United Arab Emirates, United Kingdom.
The survey was conducted in China and globally between November 26 and December 10, 2020, with 1,020 Chinese consumers and 11,467 global consumers.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Accenture. (September 30, 2021). Likelihood to shop via social media platforms among consumers in China compared to global consumers as of December 2020 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1276741/china-likelihood-to-shop-via-social-ecommerce-compared-to-worldwide/
Accenture. "Likelihood to shop via social media platforms among consumers in China compared to global consumers as of December 2020." Chart. September 30, 2021. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1276741/china-likelihood-to-shop-via-social-ecommerce-compared-to-worldwide/
Accenture. (2021). Likelihood to shop via social media platforms among consumers in China compared to global consumers as of December 2020. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1276741/china-likelihood-to-shop-via-social-ecommerce-compared-to-worldwide/
Accenture. "Likelihood to Shop via Social Media Platforms among Consumers in China Compared to Global Consumers as of December 2020." Statista, Statista Inc., 30 Sep 2021, https://www.statista.com/statistics/1276741/china-likelihood-to-shop-via-social-ecommerce-compared-to-worldwide/
Accenture, Likelihood to shop via social media platforms among consumers in China compared to global consumers as of December 2020 Statista, https://www.statista.com/statistics/1276741/china-likelihood-to-shop-via-social-ecommerce-compared-to-worldwide/ (last visited December 03, 2024)
Likelihood to shop via social media platforms among consumers in China compared to global consumers as of December 2020 [Graph], Accenture, September 30, 2021. [Online]. Available: https://www.statista.com/statistics/1276741/china-likelihood-to-shop-via-social-ecommerce-compared-to-worldwide/
