According to the results of a survey conducted in August 2021, the intention to permanently shift to buying more apparel online was similar among shoppers of all ages in the United Kingdom. For instance, of millennials and Gen X respondents, about 22 percent in each group reported planning to maintain this purchase habit in the future. Meanwhile, 20 percent of Gen Z surveyed and 19 percent of Boomers stated the same.
Share of shoppers intending to buy more clothing and footwear online on a permanent basis in the United Kingdom (UK) in 2021, by generation
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Share of shoppers intending to buy more clothing and footwear online on a permanent basis in the United Kingdom (UK) in 2021, by generation
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To the question: "Thinking about the way you shop for clothing and footwear, has this changed since the outbreak of Covid-19?" Response: "Yes – buy more online and this will be permanent change".
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Eversheds Sutherland. (October 22, 2021). Share of shoppers intending to buy more clothing and footwear online on a permanent basis in the United Kingdom (UK) in 2021, by generation [Graph]. In Statista. Retrieved February 28, 2025, from https://www.statista.com/statistics/1276726/uk-shift-intention-buying-apparel-online-by-age/
Eversheds Sutherland. "Share of shoppers intending to buy more clothing and footwear online on a permanent basis in the United Kingdom (UK) in 2021, by generation." Chart. October 22, 2021. Statista. Accessed February 28, 2025. https://www.statista.com/statistics/1276726/uk-shift-intention-buying-apparel-online-by-age/
Eversheds Sutherland. (2021). Share of shoppers intending to buy more clothing and footwear online on a permanent basis in the United Kingdom (UK) in 2021, by generation. Statista. Statista Inc.. Accessed: February 28, 2025. https://www.statista.com/statistics/1276726/uk-shift-intention-buying-apparel-online-by-age/
Eversheds Sutherland. "Share of Shoppers Intending to Buy More Clothing and Footwear Online on a Permanent Basis in The United Kingdom (Uk) in 2021, by Generation." Statista, Statista Inc., 22 Oct 2021, https://www.statista.com/statistics/1276726/uk-shift-intention-buying-apparel-online-by-age/
Eversheds Sutherland, Share of shoppers intending to buy more clothing and footwear online on a permanent basis in the United Kingdom (UK) in 2021, by generation Statista, https://www.statista.com/statistics/1276726/uk-shift-intention-buying-apparel-online-by-age/ (last visited February 28, 2025)
Share of shoppers intending to buy more clothing and footwear online on a permanent basis in the United Kingdom (UK) in 2021, by generation [Graph], Eversheds Sutherland, October 22, 2021. [Online]. Available: https://www.statista.com/statistics/1276726/uk-shift-intention-buying-apparel-online-by-age/
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