In 2024, around 37 percent of retail executives surveyed in Australia expected online sales to be above ten percent of their total Christmas period sales. This marked a decrease from the previous year, in which around 42 percent of respondents expected this to be the case.
Share of retailers expecting online sales during the holiday period to exceed ten percent of total sales in Australia from 2012 to 2024
respondents are retail executives across a range of categories
Method of interview
Face-to-face interview, online survey
Supplementary notes
Survey question: What percentage, if any, do you expect your online sales to be over the Holiday period? (Shows percentage of respondents expecting more than 10%).
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Deloitte. (September 16, 2024). Share of retailers expecting online sales during the holiday period to exceed ten percent of total sales in Australia from 2012 to 2024 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1276587/australia-expectations-of-online-sales-above-ten-percent/
Deloitte. "Share of retailers expecting online sales during the holiday period to exceed ten percent of total sales in Australia from 2012 to 2024." Chart. September 16, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1276587/australia-expectations-of-online-sales-above-ten-percent/
Deloitte. (2024). Share of retailers expecting online sales during the holiday period to exceed ten percent of total sales in Australia from 2012 to 2024. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1276587/australia-expectations-of-online-sales-above-ten-percent/
Deloitte. "Share of Retailers Expecting Online Sales during The Holiday Period to Exceed Ten Percent of Total Sales in Australia from 2012 to 2024." Statista, Statista Inc., 16 Sep 2024, https://www.statista.com/statistics/1276587/australia-expectations-of-online-sales-above-ten-percent/
Deloitte, Share of retailers expecting online sales during the holiday period to exceed ten percent of total sales in Australia from 2012 to 2024 Statista, https://www.statista.com/statistics/1276587/australia-expectations-of-online-sales-above-ten-percent/ (last visited December 23, 2024)
Share of retailers expecting online sales during the holiday period to exceed ten percent of total sales in Australia from 2012 to 2024 [Graph], Deloitte, September 16, 2024. [Online]. Available: https://www.statista.com/statistics/1276587/australia-expectations-of-online-sales-above-ten-percent/
