In 2023 in Australia, around 42 percent of leading retailers expected online sales to be above ten percent of their Christmas period sales. This marked a decrease from the previous year, in which online sales expectations were at 45 percent.
Share of retailers who expect that online sales during the holiday period will be above ten percent in Australia from 2012 to 2023
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Share of respondents
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Survey question: What percentage, if any, do you expect your online sales to be over the Holiday period? (Shows percentage of respondents expecting more than 10%).
The Deloitte Retailers' Christmas Survey is based on a survey of senior executives of leading retailers in the Australian market.
The respondents are executive and senior management from a cross section of retailers inclusive of listed, private and foreign owned businesses.
The selection of participants is intended to provide a representative sample of large and small businesses, with most participants made up of the sub-1000 employee segment.
The geographic reach of participants is distributed between Australia, New Zealand and global retailers.
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Deloitte. (September 15, 2023). Share of retailers who expect that online sales during the holiday period will be above ten percent in Australia from 2012 to 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1276587/australia-expectations-of-online-sales-above-ten-percent/
Deloitte. "Share of retailers who expect that online sales during the holiday period will be above ten percent in Australia from 2012 to 2023." Chart. September 15, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1276587/australia-expectations-of-online-sales-above-ten-percent/
Deloitte. (2023). Share of retailers who expect that online sales during the holiday period will be above ten percent in Australia from 2012 to 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1276587/australia-expectations-of-online-sales-above-ten-percent/
Deloitte. "Share of Retailers Who Expect That Online Sales during The Holiday Period Will Be above Ten Percent in Australia from 2012 to 2023." Statista, Statista Inc., 15 Sep 2023, https://www.statista.com/statistics/1276587/australia-expectations-of-online-sales-above-ten-percent/
Deloitte, Share of retailers who expect that online sales during the holiday period will be above ten percent in Australia from 2012 to 2023 Statista, https://www.statista.com/statistics/1276587/australia-expectations-of-online-sales-above-ten-percent/ (last visited August 25, 2024)
Share of retailers who expect that online sales during the holiday period will be above ten percent in Australia from 2012 to 2023 [Graph], Deloitte, September 15, 2023. [Online]. Available: https://www.statista.com/statistics/1276587/australia-expectations-of-online-sales-above-ten-percent/