Christmas sales expected change Australia 2024

Published by Statista Research Department, Oct 15, 2024

According to a 2024 survey on Christmas sales expectations of retail executives in Australia, around 22 percent of respondents expected a two to five percent growth in sales. Overall, around 51 percent of the retailers surveyed expect sales growth in the 2024 holiday period compared to the previous year.

Expected change in Christmas sales of leading retailers in Australia in 2024

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Release date

September 2024

Region

Australia

Survey time period

June and July 2024

Number of respondents

150 respondents

Special properties

respondents are retail executives across a range of categories

Method of interview

Face-to-face interview, online survey

Supplementary notes

Survey question: Do you expect Christmas sales to exceed the previous Christmas trading period?

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