According to a study from the second quarter of 2022, people spent the majority of their audio listening time with AM and FM radio, namely 60 percent. Other formats of ad-supported, meaning spoken word content, was less popular. Nonetheless, podcasts are becoming increasingly popular, with 14 percent of the audio time spent.
Share of ad-supported audio time worldwide in 2022, by format
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Westwood One. (August 22, 2022). Share of ad-supported audio time worldwide in 2022, by format [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1276412/ad-supported-audio-worldwide/
Westwood One. "Share of ad-supported audio time worldwide in 2022, by format ." Chart. August 22, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1276412/ad-supported-audio-worldwide/
Westwood One. (2022). Share of ad-supported audio time worldwide in 2022, by format . Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1276412/ad-supported-audio-worldwide/
Westwood One. "Share of Ad-supported Audio Time Worldwide in 2022, by Format ." Statista, Statista Inc., 22 Aug 2022, https://www.statista.com/statistics/1276412/ad-supported-audio-worldwide/
Westwood One, Share of ad-supported audio time worldwide in 2022, by format Statista, https://www.statista.com/statistics/1276412/ad-supported-audio-worldwide/ (last visited November 21, 2024)
Share of ad-supported audio time worldwide in 2022, by format [Graph], Westwood One, August 22, 2022. [Online]. Available: https://www.statista.com/statistics/1276412/ad-supported-audio-worldwide/
