Ad-supported audio time in the U.S. 2024, by format

Published by Patrick Leu, Nov 28, 2024

According to a study from the first quarter of 2024, people spent the majority of their audio listening time with AM and FM radio, namely 59 percent. Other formats of ad-supported, meaning spoken word content, was less popular. Nonetheless, podcasts are becoming increasingly popular, with 20 percent of the audio time spent.

Share of ad-supported audio time in the U.S. in 2024, by format

CharacteristicShare of time spent
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Showing entries 1 to 6 (6 entries in total)
Statistic: Share of ad-supported audio time in the U.S. in 2024, by format

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Release date

July 2024

Region

Worldwide

Survey time period

Q1 2024

Age group

18 years and older

Supplementary notes

Ad-supported refers to spoken word content.

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