According to a study from the first quarter of 2024, people spent the majority of their audio listening time with AM and FM radio, namely 59 percent. Other formats of ad-supported, meaning spoken word content, was less popular. Nonetheless, podcasts are becoming increasingly popular, with 20 percent of the audio time spent.
Share of ad-supported audio time in the U.S. in 2024, by format
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Westwood One. (July 31, 2024). Share of ad-supported audio time in the U.S. in 2024, by format [Graph]. In Statista. Retrieved November 28, 2024, from https://www.statista.com/statistics/1276412/ad-supported-audio-us/
Westwood One. "Share of ad-supported audio time in the U.S. in 2024, by format ." Chart. July 31, 2024. Statista. Accessed November 28, 2024. https://www.statista.com/statistics/1276412/ad-supported-audio-us/
Westwood One. (2024). Share of ad-supported audio time in the U.S. in 2024, by format . Statista. Statista Inc.. Accessed: November 28, 2024. https://www.statista.com/statistics/1276412/ad-supported-audio-us/
Westwood One. "Share of Ad-supported Audio Time in The U.S. in 2024, by Format ." Statista, Statista Inc., 31 Jul 2024, https://www.statista.com/statistics/1276412/ad-supported-audio-us/
Westwood One, Share of ad-supported audio time in the U.S. in 2024, by format Statista, https://www.statista.com/statistics/1276412/ad-supported-audio-us/ (last visited November 28, 2024)
Share of ad-supported audio time in the U.S. in 2024, by format [Graph], Westwood One, July 31, 2024. [Online]. Available: https://www.statista.com/statistics/1276412/ad-supported-audio-us/
