According to the results of a survey about luxury consumption in China in 2021, consumers spent on average 170,000 yuan a year on buying luxury goods on mini-programs of luxury brands. In comparison, luxury consumers spent 140,000 yuan annually on brand websites.
Estimated annual expenditure on luxury goods in China as of June 2021, by distribution channel
(in yuan)
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199IT. (October 25, 2021). Estimated annual expenditure on luxury goods in China as of June 2021, by distribution channel (in yuan) [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1276408/china-luxury-goods-shopping-spending-by-channel/
199IT. "Estimated annual expenditure on luxury goods in China as of June 2021, by distribution channel (in yuan)." Chart. October 25, 2021. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1276408/china-luxury-goods-shopping-spending-by-channel/
199IT. (2021). Estimated annual expenditure on luxury goods in China as of June 2021, by distribution channel (in yuan). Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1276408/china-luxury-goods-shopping-spending-by-channel/
199IT. "Estimated Annual Expenditure on Luxury Goods in China as of June 2021, by Distribution Channel (in Yuan)." Statista, Statista Inc., 25 Oct 2021, https://www.statista.com/statistics/1276408/china-luxury-goods-shopping-spending-by-channel/
199IT, Estimated annual expenditure on luxury goods in China as of June 2021, by distribution channel (in yuan) Statista, https://www.statista.com/statistics/1276408/china-luxury-goods-shopping-spending-by-channel/ (last visited January 08, 2025)
Estimated annual expenditure on luxury goods in China as of June 2021, by distribution channel (in yuan) [Graph], 199IT, October 25, 2021. [Online]. Available: https://www.statista.com/statistics/1276408/china-luxury-goods-shopping-spending-by-channel/
