Holiday season retail advertising spending in the United States amounted to 2.53 billion U.S. dollars in the fourth quarter of 2019, marking an increase from the fourth quarter of 2016 value of 2.47 billion. Online retail ad spending has grown from 433 million in the 4th quarter of 2016 to 613 million in 2019.
Holiday season retail and online retail advertising spending in the United States from 2016 to 2019
(in billion U.S. dollars)
Retail spend comprises all product categories combined under the retail industry. Online retail spend is comprised of product categories specifically related to online retail within the retail industry group.
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Nielsen. (November 23, 2020). Holiday season retail and online retail advertising spending in the United States from 2016 to 2019 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 27, 2024, from https://www.statista.com/statistics/1276393/holiday-retail-ad-spend-usa/
Nielsen. "Holiday season retail and online retail advertising spending in the United States from 2016 to 2019 (in billion U.S. dollars)." Chart. November 23, 2020. Statista. Accessed November 27, 2024. https://www.statista.com/statistics/1276393/holiday-retail-ad-spend-usa/
Nielsen. (2020). Holiday season retail and online retail advertising spending in the United States from 2016 to 2019 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 27, 2024. https://www.statista.com/statistics/1276393/holiday-retail-ad-spend-usa/
Nielsen. "Holiday Season Retail and Online Retail Advertising Spending in The United States from 2016 to 2019 (in Billion U.S. Dollars)." Statista, Statista Inc., 23 Nov 2020, https://www.statista.com/statistics/1276393/holiday-retail-ad-spend-usa/
Nielsen, Holiday season retail and online retail advertising spending in the United States from 2016 to 2019 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1276393/holiday-retail-ad-spend-usa/ (last visited November 27, 2024)
Holiday season retail and online retail advertising spending in the United States from 2016 to 2019 (in billion U.S. dollars) [Graph], Nielsen, November 23, 2020. [Online]. Available: https://www.statista.com/statistics/1276393/holiday-retail-ad-spend-usa/
