In a survey conducted with over 2,000 individuals in the United Kingdom (UK) in 2023, over half of shoppers said their main reason for shopping during the Black Friday period was to buy Christmas presents for loved ones. For over one third of those surveyed, spontaneous deal-grabbing was the leading motivation.
Leading consumer reasons for planned shopping during the Black Friday period in the United Kingdom (UK) in 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Wunderman Thompson Commerce. (November 2, 2023). Leading consumer reasons for planned shopping during the Black Friday period in the United Kingdom (UK) in 2023 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1276386/reasons-for-shopping-black-friday-uk/
Wunderman Thompson Commerce. "Leading consumer reasons for planned shopping during the Black Friday period in the United Kingdom (UK) in 2023." Chart. November 2, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1276386/reasons-for-shopping-black-friday-uk/
Wunderman Thompson Commerce. (2023). Leading consumer reasons for planned shopping during the Black Friday period in the United Kingdom (UK) in 2023. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1276386/reasons-for-shopping-black-friday-uk/
Wunderman Thompson Commerce. "Leading Consumer Reasons for Planned Shopping during The Black Friday Period in The United Kingdom (Uk) in 2023." Statista, Statista Inc., 2 Nov 2023, https://www.statista.com/statistics/1276386/reasons-for-shopping-black-friday-uk/
Wunderman Thompson Commerce, Leading consumer reasons for planned shopping during the Black Friday period in the United Kingdom (UK) in 2023 Statista, https://www.statista.com/statistics/1276386/reasons-for-shopping-black-friday-uk/ (last visited October 31, 2024)
Leading consumer reasons for planned shopping during the Black Friday period in the United Kingdom (UK) in 2023 [Graph], Wunderman Thompson Commerce, November 2, 2023. [Online]. Available: https://www.statista.com/statistics/1276386/reasons-for-shopping-black-friday-uk/
