During a 2021 survey, almost 40 percent of respondents in the United States said they purchased in livestreams because of great deals. Meanwhile, 38.2 percent said their main reason for using livestream for shopping was to discover new products, while 36.6 percent did so to learn more about new products. In addition, 30.7 percent of U.S. shoppers reported using this channel because of the exciting shopping experience.
Leading reasons to shop in livestreams among consumers in the United States in 2021
The source does not provide information on the age or number of participants, nor on the type or date of the survey. The survey date used is that of release.
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Business Wire. (September 21, 2021). Leading reasons to shop in livestreams among consumers in the United States in 2021 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1276308/shopping-reasons-livestreams-us/
Business Wire. "Leading reasons to shop in livestreams among consumers in the United States in 2021." Chart. September 21, 2021. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1276308/shopping-reasons-livestreams-us/
Business Wire. (2021). Leading reasons to shop in livestreams among consumers in the United States in 2021. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1276308/shopping-reasons-livestreams-us/
Business Wire. "Leading Reasons to Shop in Livestreams among Consumers in The United States in 2021." Statista, Statista Inc., 21 Sep 2021, https://www.statista.com/statistics/1276308/shopping-reasons-livestreams-us/
Business Wire, Leading reasons to shop in livestreams among consumers in the United States in 2021 Statista, https://www.statista.com/statistics/1276308/shopping-reasons-livestreams-us/ (last visited January 06, 2025)
Leading reasons to shop in livestreams among consumers in the United States in 2021 [Graph], Business Wire, September 21, 2021. [Online]. Available: https://www.statista.com/statistics/1276308/shopping-reasons-livestreams-us/
