In 2022, 12 percent of the Swedish consumers polled stated they intended to shop only in physical stores on that year's Black Friday sales. On the other hand, 37 percent of consumers said they would only shop online, and another 46 percent would shop both in physical stores and online.
Will you be shopping in physical stores or online during Black Friday (including Black Week and Cyber Monday)?
The research was conducted by an external research company on behalf of Svensk Handel.
The question asked was, in Swedish, "Tänker du handla i fysiska butiker eller på nätet under Black Friday?"
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Svensk Handel. (September 29, 2023). Will you be shopping in physical stores or online during Black Friday (including Black Week and Cyber Monday)? [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1276280/sweden-black-friday-physical-or-online-shopping/
Svensk Handel. "Will you be shopping in physical stores or online during Black Friday (including Black Week and Cyber Monday)?." Chart. September 29, 2023. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1276280/sweden-black-friday-physical-or-online-shopping/
Svensk Handel. (2023). Will you be shopping in physical stores or online during Black Friday (including Black Week and Cyber Monday)?. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1276280/sweden-black-friday-physical-or-online-shopping/
Svensk Handel. "Will You Be Shopping in Physical Stores or Online during Black Friday (including Black Week and Cyber Monday)?." Statista, Statista Inc., 29 Sep 2023, https://www.statista.com/statistics/1276280/sweden-black-friday-physical-or-online-shopping/
Svensk Handel, Will you be shopping in physical stores or online during Black Friday (including Black Week and Cyber Monday)? Statista, https://www.statista.com/statistics/1276280/sweden-black-friday-physical-or-online-shopping/ (last visited January 08, 2025)
Will you be shopping in physical stores or online during Black Friday (including Black Week and Cyber Monday)? [Graph], Svensk Handel, September 29, 2023. [Online]. Available: https://www.statista.com/statistics/1276280/sweden-black-friday-physical-or-online-shopping/
