In 2021, 64 percent of podcast advertising revenue in the United States came from mid-roll ads - those that play in the middle of a publisher's content. Pre-roll ads (playing before the publisher's content) accounted for 32 percent of podcast advertising revenue in the country. In comparison, post-roll ads (playing after the publisher's content) had a four percent share in the total.
Distribution of podcast advertising revenue in the United States in 2021, by ad placement
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TechCrunch. (May 9, 2022). Distribution of podcast advertising revenue in the United States in 2021, by ad placement [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1276277/podcast-ad-revenue-ad-placement-usa/
TechCrunch. "Distribution of podcast advertising revenue in the United States in 2021, by ad placement ." Chart. May 9, 2022. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1276277/podcast-ad-revenue-ad-placement-usa/
TechCrunch. (2022). Distribution of podcast advertising revenue in the United States in 2021, by ad placement . Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1276277/podcast-ad-revenue-ad-placement-usa/
TechCrunch. "Distribution of Podcast Advertising Revenue in The United States in 2021, by Ad Placement ." Statista, Statista Inc., 9 May 2022, https://www.statista.com/statistics/1276277/podcast-ad-revenue-ad-placement-usa/
TechCrunch, Distribution of podcast advertising revenue in the United States in 2021, by ad placement Statista, https://www.statista.com/statistics/1276277/podcast-ad-revenue-ad-placement-usa/ (last visited October 02, 2024)
Distribution of podcast advertising revenue in the United States in 2021, by ad placement [Graph], TechCrunch, May 9, 2022. [Online]. Available: https://www.statista.com/statistics/1276277/podcast-ad-revenue-ad-placement-usa/