Sweden: Black Friday shopping intention 2021

Published by Statista Research Department, Dec 1, 2023
In a survey conducted in Sweden in October 2021, 35 percent of consumers answered they would probably shop on Black Friday. Another 21 percent stated they were definitely planning to shop during that year's Black Friday sales. Only 11 percent of the consumers polled said they would not make any purchases during the shopping holiday.

Are you planning to shop during this year's Black Friday sale?

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Source

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Release date

November 2021

Region

Sweden

Survey time period

October 2021

Number of respondents

1,018 respondents

Age group

18 to 79 years

Method of interview

Online survey

Supplementary notes

The research was conducted by an external research company on behalf of Svensk Handel.

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