Most used live commerce platforms in the U.S. 2021

Published by
Stephanie Chevalier,
Nov 15, 2022
Social media networks are the most popular platforms for livestream e-commerce in the United States. According to a March 2021 survey, YouTube ranked as the top channel, with nearly a third of respondents preferring it, followed closely by the major social media sites Facebook, Instagram, and TikTok as well as Amazon Live.

Most popular platforms for livestream e-commerce in the United States in 2021

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Sources

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Release date

October 2021

Region

United States

Survey time period

March 2021

Number of respondents

242 replies out of 1,630 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

* According to the source, this figure was calculated through statistical methodology.

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