As of 2022, Millennials and Generation Z made up the biggest share of sustainable apparel consumers in the UK. They each accounted for just under a third of the market.
More information on this topic can be found in the Statista report on the generational gap in sustainable consumption.
Estimated market share of sustainable apparel in the United Kingdom in 2022, by generation
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Statista. (July 4, 2023). Estimated market share of sustainable apparel in the United Kingdom in 2022, by generation [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1276262/market-share-of-sustainable-apparel-in-the-uk-by-generation/
Statista. "Estimated market share of sustainable apparel in the United Kingdom in 2022, by generation." Chart. July 4, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1276262/market-share-of-sustainable-apparel-in-the-uk-by-generation/
Statista. (2023). Estimated market share of sustainable apparel in the United Kingdom in 2022, by generation. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1276262/market-share-of-sustainable-apparel-in-the-uk-by-generation/
Statista. "Estimated Market Share of Sustainable Apparel in The United Kingdom in 2022, by Generation." Statista, Statista Inc., 4 Jul 2023, https://www.statista.com/statistics/1276262/market-share-of-sustainable-apparel-in-the-uk-by-generation/
Statista, Estimated market share of sustainable apparel in the United Kingdom in 2022, by generation Statista, https://www.statista.com/statistics/1276262/market-share-of-sustainable-apparel-in-the-uk-by-generation/ (last visited December 21, 2024)
Estimated market share of sustainable apparel in the United Kingdom in 2022, by generation [Graph], Statista, July 4, 2023. [Online]. Available: https://www.statista.com/statistics/1276262/market-share-of-sustainable-apparel-in-the-uk-by-generation/
