As of 2022, Millennials made up the biggest share of sustainable apparel consumers in the United States, at over two-fifths of the market. Generation Z was the second largest consumer of sustainable fashion that year.
More information on this topic can be found in the Statista report on the generational gap in sustainable consumption.
Estimated market share of sustainable apparel in the United States in 2022, by generation
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (July 4, 2023). Estimated market share of sustainable apparel in the United States in 2022, by generation [Graph]. In Statista. Retrieved November 15, 2024, from https://www.statista.com/statistics/1276260/market-share-of-sustainable-apparel-in-the-us-by-generation/
Statista. "Estimated market share of sustainable apparel in the United States in 2022, by generation." Chart. July 4, 2023. Statista. Accessed November 15, 2024. https://www.statista.com/statistics/1276260/market-share-of-sustainable-apparel-in-the-us-by-generation/
Statista. (2023). Estimated market share of sustainable apparel in the United States in 2022, by generation. Statista. Statista Inc.. Accessed: November 15, 2024. https://www.statista.com/statistics/1276260/market-share-of-sustainable-apparel-in-the-us-by-generation/
Statista. "Estimated Market Share of Sustainable Apparel in The United States in 2022, by Generation." Statista, Statista Inc., 4 Jul 2023, https://www.statista.com/statistics/1276260/market-share-of-sustainable-apparel-in-the-us-by-generation/
Statista, Estimated market share of sustainable apparel in the United States in 2022, by generation Statista, https://www.statista.com/statistics/1276260/market-share-of-sustainable-apparel-in-the-us-by-generation/ (last visited November 15, 2024)
Estimated market share of sustainable apparel in the United States in 2022, by generation [Graph], Statista, July 4, 2023. [Online]. Available: https://www.statista.com/statistics/1276260/market-share-of-sustainable-apparel-in-the-us-by-generation/
