As of 2022, Millennials made up the biggest share of sustainable apparel consumers in the United States, at over two-fifths of the market. Generation Z was the second largest consumer of sustainable fashion that year.
More information on this topic can be found in the Statista report on the generational gap in sustainable consumption.
Estimated market share of sustainable apparel in the United States in 2022, by generation
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Statista. (July 4, 2023). Estimated market share of sustainable apparel in the United States in 2022, by generation [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1276260/market-share-of-sustainable-apparel-in-the-us-by-generation/
Statista. "Estimated market share of sustainable apparel in the United States in 2022, by generation." Chart. July 4, 2023. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1276260/market-share-of-sustainable-apparel-in-the-us-by-generation/
Statista. (2023). Estimated market share of sustainable apparel in the United States in 2022, by generation. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1276260/market-share-of-sustainable-apparel-in-the-us-by-generation/
Statista. "Estimated Market Share of Sustainable Apparel in The United States in 2022, by Generation." Statista, Statista Inc., 4 Jul 2023, https://www.statista.com/statistics/1276260/market-share-of-sustainable-apparel-in-the-us-by-generation/
Statista, Estimated market share of sustainable apparel in the United States in 2022, by generation Statista, https://www.statista.com/statistics/1276260/market-share-of-sustainable-apparel-in-the-us-by-generation/ (last visited November 19, 2024)
Estimated market share of sustainable apparel in the United States in 2022, by generation [Graph], Statista, July 4, 2023. [Online]. Available: https://www.statista.com/statistics/1276260/market-share-of-sustainable-apparel-in-the-us-by-generation/
