Sustainable apparel market share U.S. 2022, by generation
As of 2022, Millennials made up the biggest share of sustainable apparel consumers in the United States, at over two-fifths of the market. Generation Z was the second largest consumer of sustainable fashion that year.
More information on this topic can be found in the Statista report on the generational gap in sustainable consumption.
More information on this topic can be found in the Statista report on the generational gap in sustainable consumption.
