As of 2022, Millennials made up the biggest share of sustainable apparel consumers in the United States, at over two-fifths of the market. Generation Z was the second largest consumer of sustainable fashion that year.
More information on this topic can be found in the Statista report on the generational gap in sustainable consumption.
Estimated market share of sustainable apparel in the United States in 2022, by generation
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Statista. (July 4, 2023). Estimated market share of sustainable apparel in the United States in 2022, by generation [Graph]. In Statista. Retrieved December 20, 2024, from https://www.statista.com/statistics/1276260/market-share-of-sustainable-apparel-in-the-us-by-generation/
Statista. "Estimated market share of sustainable apparel in the United States in 2022, by generation." Chart. July 4, 2023. Statista. Accessed December 20, 2024. https://www.statista.com/statistics/1276260/market-share-of-sustainable-apparel-in-the-us-by-generation/
Statista. (2023). Estimated market share of sustainable apparel in the United States in 2022, by generation. Statista. Statista Inc.. Accessed: December 20, 2024. https://www.statista.com/statistics/1276260/market-share-of-sustainable-apparel-in-the-us-by-generation/
Statista. "Estimated Market Share of Sustainable Apparel in The United States in 2022, by Generation." Statista, Statista Inc., 4 Jul 2023, https://www.statista.com/statistics/1276260/market-share-of-sustainable-apparel-in-the-us-by-generation/
Statista, Estimated market share of sustainable apparel in the United States in 2022, by generation Statista, https://www.statista.com/statistics/1276260/market-share-of-sustainable-apparel-in-the-us-by-generation/ (last visited December 20, 2024)
Estimated market share of sustainable apparel in the United States in 2022, by generation [Graph], Statista, July 4, 2023. [Online]. Available: https://www.statista.com/statistics/1276260/market-share-of-sustainable-apparel-in-the-us-by-generation/
