In the UK, Gen X were most interested in buying sustainable fashion. As of February 2021, 31 percent of Gen X claimed that they would buy more sustainable apparel if it was widely available.
More information on this topic can be found in the report on the sustainable consumption of generations.
Share of consumers who would buy more sustainable fashion items if they were more widely available in the UK as of 2021, by generation
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Statista. (July 15, 2021). Share of consumers who would buy more sustainable fashion items if they were more widely available in the UK as of 2021, by generation [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1276255/importance-of-availability-of-sustainable-fashion-consumers-in-the-uk/
Statista. "Share of consumers who would buy more sustainable fashion items if they were more widely available in the UK as of 2021, by generation." Chart. July 15, 2021. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1276255/importance-of-availability-of-sustainable-fashion-consumers-in-the-uk/
Statista. (2021). Share of consumers who would buy more sustainable fashion items if they were more widely available in the UK as of 2021, by generation. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1276255/importance-of-availability-of-sustainable-fashion-consumers-in-the-uk/
Statista. "Share of Consumers Who Would Buy More Sustainable Fashion Items If They Were More Widely Available in The Uk as of 2021, by Generation." Statista, Statista Inc., 15 Jul 2021, https://www.statista.com/statistics/1276255/importance-of-availability-of-sustainable-fashion-consumers-in-the-uk/
Statista, Share of consumers who would buy more sustainable fashion items if they were more widely available in the UK as of 2021, by generation Statista, https://www.statista.com/statistics/1276255/importance-of-availability-of-sustainable-fashion-consumers-in-the-uk/ (last visited December 23, 2024)
Share of consumers who would buy more sustainable fashion items if they were more widely available in the UK as of 2021, by generation [Graph], Statista, July 15, 2021. [Online]. Available: https://www.statista.com/statistics/1276255/importance-of-availability-of-sustainable-fashion-consumers-in-the-uk/
